Privacy Policy

What Therfore is

Therfore is currently a single-operator tool: one signed-in account uses it to track competitor domains and review estimated Google organic traffic. It is not (yet) a multi-tenant product with public sign-up.

What we collect

• Session data. A login session cookie for the single operator account. No visitor account or personal profile is created for anyone else.
• Tracked domains. Competitor domains the operator adds, and publicly available Google ranking data pulled for those domains via our data provider, DataForSEO.
• Newsletter email. If you submit your email address below, we store it to send occasional product update notifications. Nothing else is collected from you when you do this — no tracking pixels, no third-party marketing tools.

How long data is kept

Weekly snapshots of tracked domains are kept in full for 12 months, then thinned to one snapshot per month going forward. Failed or stuck fetch attempts that never produced data are cleared after 30 days. Newsletter emails are kept until you ask us to remove them.

Third parties

Domain names being tracked are sent to DataForSEO to retrieve public ranking data. No visitor-identifying information is sent to DataForSEO — it only ever sees the competitor domains and markets being queried.

Questions or removal requests

If you subscribed to product updates and want your email removed, or have any other question about this policy, reach out through the site owner’s contact details on their public profile.